Do you ask your clients for testimonials and feedback? Why is feedback important? How do you make it easy for your clients to tell you what they think of you?
When recently working with a small business providing a trade service to commercial builders, we were putting together a Letter of Introduction for the client to reach out to potential clients. At the end of this letter, the business owner had listed a number of references for the prospect to call if the prospect chose to take the time to find out more about the service the client provides.
On suggesting attaching a flyer full of testimonials, the client indicated that they didn’t have any ‘testimonials’ as such, just a lot of clients who would recommend them in a heartbeat!
The client had never asked for feedback or a testimonial from any of the businesses they currently service but this was an extremely easy process to put into place. There are many ways to ask your client base for testimonials and it is a MUST! Once you have these, you can put them on your website and any other promotional or marketing material that you create. Testimonials make it easy for a prospect to see what others say about you.
So, what did we do? In this instance, as the business doesn’t yet have a website, they opted to create a ‘Feedback Form’ to e-mail to their clients. How did we make this easy? We created a form so that the client only had to complete the form and email it back. This didn’t take long to create and the client now has testimonials to send to prospects.
I am an avid feedback and testimonial provider as I believe that if a service is great, I want others to know about it. I must admit though, when writing this article, I thought of the businesses and services I have used recently and there are a number of them that I haven’t given feedback to simply because I have become busy and forgotten. How many of your clients may need a reminder or prompt to give you some feedback?
So, why not make it easy for them? There are a number of ways to make it easy for your clients to leave feedback for you. Here are a few ideas:
* Create a form (Word or PDF) and systematically send this out to clients to ask for feedback to better your service and ask for a testimonial.
* Connect with your clients on Linked In and ask for a recommendation.
* Create a link on your website to an online feedback form created through a Survey Provider such as Survey Monkey or Poll Daddy or through your current Email Marketing Provider such as Constant Contact who also do Survey Marketing.
The beauty of creating a form rather than just sending an email and requesting a testimonial, is that not only does it provide you with specific feedback on areas for improvement, you can tailor your questions and prompt answers. Often times it can be difficult for some to think of something to write but with a few prompts, you end up with some fantastic feedback and a great testimonial.
If it is a little daunting to set up this system yourself, we would be more than happy to assist you! After all, a Virtual Assistant is there to make it easy for you!
So, if you have any feedback for us as a client or reader, feel free to comment or connect with us on LinkedIn. We’d love to hear from you!
No comments:
Post a Comment